The European Oats Consortium is pleased to invite you to a business matchmaking event as part of its “Sustainable Oats from Europe” campaign funded by the EU, which celebrates the theme: “Diverse choices from European quality. One grain, infinite potential.” More details about the campaign on the website HERE.
At the event, the European Oats Consortium, Finnish Food Information Association (Ruokatieto Yhdistys, Finland) and the Federation of Swedish Farmers (Lantbrukarnas Riksförbund, Sweden) will present the exceptional quality and unique characteristics of European oats. The programme will commence with an introduction to the campaign, followed by networking and dedicated matchmaking sessions. Attendees will have the opportunity to sample products and discover innovative recipes designed to showcase the versatility of oats.
We are also honoured to welcome Ms. Anu VUORI, Consul General of Finland in Shanghai, and M. Axel BRANGENFELDT Market Manager and Consular Officer in Business Finland Shanghai, who will be joining us. We warmly encourage you to join us for this event to explore the appeal of European oats and their sustainable initiatives—both in flavour and in practice.
【BUSINESS MATCHMAKING CHINA 2026 – Event Overview】
Dates: Tuesday, June 16th, 2026
Time: 14:00 – 17:00
Venue: W Hotel, Shanghai
Contact: Hopscotch China
Augustine HE
Email: ahe@hopscotch.one
＜About the European Oats Consortium＞
The European Oats Consortium is an organization formed through collaboration with two major oat producers and manufacturers: Finnish Food Information Association (Ruokatieto Yhdistys, Finland) and the Federation of Swedish Farmers (Lantbrukarnas Riksförbund, Sweden). Its mission is to jointly promote the exceptional quality, sustainability, and international appeal of European-grown oats.
＜About the Finnish Food Information Association (Finland)＞
Finnish Food Information Association (Ruokatieto Yhdistys, Finland) is an association that promotes Finnish food culture, sustainable agriculture, and excellence in the food industry through education, research, and public relations activities.
＜About The Federation of Swedish Farmers (Sweden)＞
The Federation of Swedish Farmers (Lantbrukarnas Riksförbund, Sweden), represents Swedish farmers, forest owners, agricultural cooperatives, and forestry cooperatives. LRF aims to improve the business environment for its members and contribute to a more sustainable world and the production of high-quality food.
＜Oat producers’ information＞
| Companies | Products Showcased | Companies URL |
|---|---|---|
| Läntmänner | PrOatein | https://www.lantmannen.com/ |
| Fazer Mills | Oats Rice | https://www.fazermills.com/ |
| Helsinki Mills | Long Grain Oat Rice | https://helsinkimills.com/ |
| Berte Qvarn | Steel-Cut Oats | https://www.berteqvarn.se/ |
